The Gender Compass report presents the findings of a unique segmentation analysis conducted on data gathered through an online survey of 2,522 Australians aged 16 years and over conducted in mid-2023.
This analysis identified six segments within the population that differed primarily in their attitudes toward gender equality. For the first time, this provides gender equality advocates with a unified approach to understanding and communicating with different parts of the Australian public about gender equality, to support more targeted and effective actions.
