Gender Compass
Stage 2 Report
The Gender Compass Stage 2 report and messaging guide launched on April 4th. If you would like to request a copy of the full report and guide, please submit your details below and we will be in touch.
Gender Compass
Gender Compass is a first-of-its-kind research project which segments the broader Australian public into six groups according to their beliefs, policy preferences and behaviours in relation to gender equality.
The unique segmentation analysis was conducted on data gathered through an online survey of 2,522 Australians aged 16 years and over conducted in mid-2023.
To build a more gender-equal society, it is critical to shift social norms. Gender Compass helps us achieve this by acting as a tool through which we can design targeted communications that effectively shift the dial.
Acknowledgments
We especially want to thank our research partners, Heartward Strategic, and our research advisor, Dr Rebecca Huntley, for delivering such a robust analysis of how Australians perceive and engage with gender equality.
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Stage 1 Steering Committee and Advisors
- ActionAid Australia
- Care Australia
- Equality Rights Alliance
- Fair Agenda
- International Women’s Development Agency (IWDA)
- Oxfam Australia
- The Global Institute for Women’s Leadership (GIWL)
- Women’s Leadership Institute Australia (WLIA)
- Women With Disabilities Australia (WWDA)
- Professor Rae Cooper AO, The University of Sydney
- Associate Professor Elizabeth Hill, The University of Sydney
- Associate Professor Ramona Vijeyarasa, Faculty of Law, University of Technology Sydney
Stage 2 Steering Committee and Advisors
- Australians Investing in Women
- Champions of Change Coalition
- Heartward Strategic
- Minderoo Foundation
- Oxfam
- Respect Victoria
- Trawalla Foundation
- 89 Degrees East
Gender Compass Stage 2 was proudly funded by
