Gender Compass

The Gender Compass report presents the findings of a unique segmentation analysis conducted on data gathered through an online survey of 2,522 Australians aged 16 years and over conducted in mid-2023.

This analysis identified six segments within the population that differed primarily in their attitudes toward gender equality. For the first time, this provides gender equality advocates with a unified approach to understanding and communicating with different parts of the Australian public about gender equality, to support more targeted and effective actions.

• Download the full report (PDF 5MB)
• Download a 1 page report summary (PDF 400KB)
• Download a summary of the six segments (PDF 3.5MB)