Digital and Social Communications Officer

You’re invited! Come and be a part of Plan International Australia’s exciting new digital expansion strategy.

The Opportunity 

Plan International Australia is in an exciting phase of digital strategy expansion; building a Digital Hub to further our fundraising and brand presence. We are looking for a Digital and Social Communications Officer to develop and execute organic social media strategies across various platforms. At the heart of this role is an understanding of social media today, a passion for audience engagement and impacting information in an engaging, digestible and galvanizing way, such that our advocacy and supporter community grows as we work towards a better tomorrow.

Who are we?

Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls.

We believe in the power and potential of every child. But this is often suppressed by poverty, violence, exclusion and discrimination. And it’s girls who are most affected.

Working together with children, young people, our supporters and partners, we strive for a just world, tackling the root causes of the challenges facing girls and all children.

We support children’s rights from birth until they reach adulthood. And we enable children to prepare for – and respond to – crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge.

We have been building powerful partnerships for children for over 85 years, and are now active in more than 80 countries.

What is it really like?

An average day in the PIA Marketing & Comms Digital Hub team is quite varied – no day will be quite the same, but throughout your time, we will see you performing the following duties:

  • Developing and curate engaging and shareable content tailored to each social media platform
  • Managing and maintaining all PIA’s current social media profiles and developing new channels
  • Content scheduling: creating and maintaining a content calendar, ensuring a consistent posting schedule aligned with our strategy
  • Implementing strategies to increase our social media following and reach, staying up to date with industry trends
  • Championing a digital mindset within the organisation
  • Supporting campaigns, writing electronic digital marketing emails and web copy
  • Fostering relationships with our online community, ensuring ethical communications values and brand guidelines are upheld at all times
  • Creating, updating and optimising website content, managing and maintaining website analytics and reporting and providing data and insights to inform strategic decision making

Our office is in Southbank. We’re looking for someone who can undertake some of their work here, and some of their work at home.

We work hard, but we are always flexible and supportive, offering inclusive leave. We have weekly team meetings, and regular organisation-wide catch ups. From salary packaging to an Employee Assistance Program to support your wellbeing, we are a people-first workplace.

Who are you? 

We are looking for someone who is creative in content creation, leads digital relationships with heart and is passionate about contributing to our mission to further gender equality.

The core skills we are looking for are:

  • Experience in managing and growing social media accounts for businesses or organisations
  • Demonstrated marketing acumen, with a strong digital focus
  • A strong understanding of social media platforms, algorithms and trends
  • Excellent written communication skills, including experience writing for digital advocacy and communication, using tools such as WordPress and Google Analytics a plus
  • A creative mindset with the ability to think outside the box
  • A Bachelor’s degree in Marketing, Communications or a related field is advantageous, but not essential.

Our commitment

We make hiring decisions based on your skills, passion and experience – this experience extends outside the workplace, and includes lived experience. Even if you don’t wholly fit the criteria, we still want to hear from you! At PIA we believe in looking for perspectives and abilities that new team members can bring and add to our culture.

We are dedicated to working with people from all sectors of the community. We strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.


  • We operate in a hybrid model, working from home or the office, and with capability to support remote workers interstate
  • An open workplace in a central location in Southbank, Melbourne
  • Salary packaging benefits
  • A flexible and supportive workplace culture to make space for the other important parts of your life
  • We care about people’s learning and career ambitions and have a learning & development framework to support this
  • Regular organisation events, offsite staff sessions and social events to make sure we stay connected
  • Employee Assistance Program and other initiatives to support your mental health and wellbeing
  • An inclusive working environment with various groups such as Diversity, Equity & Inclusion Working Group, Reconciliation Action Plan Group (RAP), Pride Network Committee and Social Committee.

Hours, pay and start date

This is a fixed term role (12 months), with flexibility for full time or part time hours. We are looking for someone to begin the role at their earliest availability and can be flexible on start time. Open to remote workers from interstate.

What’s Next?

Read the full Position Description (PD) and see whether you think the role is right for you. If you’re interested, upload your cover letter and resume through either SEEK or Ethical Jobs. Include in your cover letter how your skills align with the criteria as set out in the PD.

Once we’ve got these, if you advance to the next stage, you will be contacted and invited to an interview, either online or face-to-face at the office.

Please note: When you apply, and if you are comfortable to do share, please know PIA upholds a safe space to share the pronouns you use, and is also prepared to make any reasonable accommodations or adjustments you may need throughout both the recruitment process as well as the course of your employment. 

Apply before 5pm Monday 09 October 2023!

Plan International believes that in a world where children face so many threats of harm, it is our duty to ensure that we, as a child-safe organisation, do everything we can to keep children safe. As part of the screening process, candidates will be required to complete a satisfactory National police Check, sign our Safeguarding Children and Young People policy and code of conduct, and where necessary complete a Working with Children Check.

Join Plan International Australia and help create justice for children and equality for girls.