The Opportunity
An opportunity has arisen at Plan International Australia for a Digital Advertising Advisor to work closely with the marketing and communications team, as well as across the organisation, to ensure PIA’s digital marketing activities deliver for the organisation’s broader marketing, fundraising, and influencing objectives.
You will be responsible for designing, building and executing multichannel digital advertising campaigns to increase Plan International Australia’s digital fundraising and brand presence.
Who are we?
Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls.
We believe in the power and potential of every child. But this is often suppressed by poverty, violence, exclusion and discrimination. And it’s girls who are most affected.
Working together with children, young people, our supporters and partners, we strive for a just world, tackling the root causes of the challenges facing girls and all children.
We support children’s rights from birth until they reach adulthood. And we enable children to prepare for – and respond to – crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge.
We have been building powerful partnerships for children for over 85 years, and are now active in more than 80 countries.
What is it really like?
On an average day in the PIA, your tasks will include creating content for Plan International Australia’s media campaigns on Facebook, overseeing the execution of these campaigns, optimising the set up and reporting results.
In the role, you will also:
- Develop advertising strategies that are in line with the broader Marketing and Fundraising Strategy, to improve efficiency and maximise ROI
- Write and implement compelling ads that can accurately target audiences at various stages of the funnel
- Choose, and at times, commission imagery to be used in campaigns
- Strategically plan and implement paid online advertising campaigns
- Maintain campaign reports and analytics – providing insights and recommendations to improve campaign performance
- Effectively manage campaign budget allocation
- Share insights on active campaigns, identify new trends, and highlight relevant business opportunities within the social media space
- Manage and optimising media buy with suppliers as required
- Optimise conversion rates landing and donation pages.
Tell me more
Our office is in Southbank. We’re looking for someone who can undertake some of their work here, and some of their work at home.
We work hard, but we are always flexible and supportive, offering inclusive leave. We have regular team meetings and organisation-wide catch ups. From salary packaging to an Employee Assistance Program to support your wellbeing, we are a people-first workplace.
Who are you?
We are looking for someone with relevant experience in the digital advertising space: managing campaign setups, and the delivery, optimisation, reporting and insights of digital campaign objectives.
The core skills we are looking for are:
- Experience in building high performing digital ad campaigns for marketing and fundraising/sales with proven return on advertising spend and margin on advertising spend
- Experience with Facebook and Google Display Network, Google Adwords and Ad grants and third-party suppliers including the utilisation of retargeting, custom and lookalike audiences
- A test, learn and optimise mindset and experience apply the approach to your everyday work. This should include experience using Google Analytics, interpreting, and reporting on key data
- Experience in Customer Acquisition/SEM/Growth Marketing
- Understanding of fundraising principles
- Ability to develop basic creative executions; copy and basic design
- Experience in optimising UX and on-page conversions for donations desirable
- Experience with marketing automation, particularly APHQ desirable
- Experience developing propensity models desirable
- Knowledge of CRM, particularly Blackbaud CRM desirable
- Alignment with PIA values and commitment to social impact, feminist leadership and sharing power.
Our commitment
We make hiring decisions based on your skills, passion and experience – this experience extends outside the workplace and includes lived experience. Even if you don’t wholly fit the criteria, we still want to hear from you! At PIA we believe in looking for perspectives and abilities that new team members can bring and add to our culture.
We are dedicated to working with people from all sectors of the community. We strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
Hours, pay and start date
This is a full time and ongoing role that falls under Level 4 of the SCHCADS Award. We are looking for someone to begin the role around the end of October, however, can be flexible on start time. Open to remote workers from interstate.
What’s Next?
Read the full Position Description (PD) and see whether you think the role is right for you. If you’re interested, upload your cover letter and resume through either SEEK, Ethical Jobs. Include in your cover letter how your skills align with the criteria as set out in the PD.
Once we’ve got these, if you advance to the next stage, you will be contacted and invited to an interview, either online or face-to-face at the office.
Please note: When you apply, please feel safe to tell us the pronouns you use if you’re comfortable doing so, as well as any adjustments you may need throughout your interview and employment.
Apply before 5PM, Monday 2nd October.
Plan International believes that in a world where children face so many threats of harm, it is our duty to ensure that we, as a child-safe organisation, do everything we can to keep children safe. As part of the screening process, candidates will be required to complete a satisfactory National police Check, sign our Safeguarding Children and Young People policy and code of conduct, and where necessary complete a Working with Children Check.