Leading a Global Movement for Girls

International Day of the Girl

On International Day of the Girl, young women across the globe stepped into the shoes of leaders, decision-makers and influencers. They took over 250 positions of power in more than 50 countries to raise the voices of girls all over the world and the issues they care about.

Girls took to the world stage to tell their leaders, their peers and their communities that they are capable and deserving of taking their rightful place as equals

Nyagua took over the position of Canada Finance Minister Bill Morneau and met with Prime Minister Justin Trudeau.
Nyagua took over the position of Canada Finance Minister Bill Morneau and met with Prime Minister Justin Trudeau.
Sajju, 17, played the symbolic role of the President of Nepal to raise the voices of girls
Sajju, 17, played the symbolic role of the President of Nepal to raise the voices of girls
Florencia, 15, and Elivira, 14, took over the role of Plan International Timor-Leste Country Director
Florencia, 15, and Elivira, 14, took over the role of Plan International Timor-Leste Country Director
Girls taking on leadership roles in their community in Rwanda
Girls taking on leadership roles in their community in Rwanda

Our Youth Activists in the Media

In Australia our youth activists fronted the media to help launch our Everyday Sexism report, highlighting girls and young women’s views on gender inequality in Australia. These incredible young women spoke of their own experiences and the experiences of Australian girls to show we still have a long way to go when it comes to equality.

Facebook went pink

We were thrilled to have the opportunity to partner with Facebook to help raise awareness about the inequality facing girls worldwide.

Together we launched a Facebook frame that saw 870,000 people change their profile picture to stand with girls all over the world. The frame generated awareness and conversations on how far we still have to go globally to achieve equality for girls.


Everyday Sexism report launch

Plan International Australia achieved phenomenal media coverage of for the launch of our Everyday Sexism report, a survey of 600 Australian girls aged 15 to 19-years-old, launched for International Day of the Girl 2016. The report highlighted that everyday sexism is still a reality for girls in Australia.

There were 251 individual media reports in total (not including syndicated items), reaching a massive 9 million people. The coverage was equal to a paid advertising space rate of $10.4 million. 

Highlights include: ABC online, an opinion piece in The Guardian, an interview with Huffington Post Australia, SBS online, an opinion piece in the Sydney Morning Herald, Vice magazine, Junkee, Mashable and Marie Claire.

High profile Australians supported Plan’s report including Tara Moss, Jo Stanley, Claire Bowditch, Penny Wong, Kate Jenkins, the late Fiona Richardson, Tanya Plibersek, European Union in Australia, Australian Human Rights Commission, Etsy, Social Good Australia, The Project, and Marie Claire.

The immense public interest and high profile conversations the Everyday Sexism report fuelled confirms that we are strongly placed to amplify the voices of girls and young women. 

It solidifies our belief in our focus on girls as part of our new strategy. Keep watching this space!