Everyday Sexism report launch
Plan International Australia achieved phenomenal media coverage of for the launch of our Everyday Sexism report, a survey of 600 Australian girls aged 15 to 19-years-old, launched for International Day of the Girl 2016. The report highlighted that everyday sexism is still a reality for girls in Australia.
There were 251 individual media reports in total (not including syndicated items), reaching a massive 9 million people. The coverage was equal to a paid advertising space rate of $10.4 million.
Highlights include: ABC online, an opinion piece in The Guardian, an interview with Huffington Post Australia, SBS online, an opinion piece in the Sydney Morning Herald, Vice magazine, Junkee, Mashable and Marie Claire.
High profile Australians supported Plan’s report including Tara Moss, Jo Stanley, Claire Bowditch, Penny Wong, Kate Jenkins, the late Fiona Richardson, Tanya Plibersek, European Union in Australia, Australian Human Rights Commission, Etsy, Social Good Australia, The Project, and Marie Claire.
The immense public interest and high profile conversations the Everyday Sexism report fuelled confirms that we are strongly placed to amplify the voices of girls and young women.
It solidifies our belief in our focus on girls as part of our new strategy. Keep watching this space!