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These holidays... give a gift of hope

With a real project gift from Plan you are giving hope to the children and families whose lives are being threatened in communities throughout East Africa.

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Footprints

The Footprints Network is an alliance of e-commerce companies helping to end poverty by encouraging consumers to donate when they are purchasing online. Thanks to the Footprints, Plan along with other partner charities, receives regular support through thousands of small donations that add up to make a real difference.

The Footprints Network aggregates thousands of consumer micro donations made while conducting online transactions in order to help fund community development projects that fight poverty worldwide.

Alleviating the extreme cycle of poverty and the ills that accompany it is everyone's moral responsibility. Yet the extent of world poverty can seem so overwhelming that many of us are left feeling helpless and the problems are just too big for any one person to make a difference. However, with Footprints, paying it forward is as easy as a click of your mouse.

Christy McCarthy, Manager of The Footprints Network.

Footprints facilitate thousands of tiny transactions and the system covers multiple currencies, time-zones, businesses and projects; it is truly global in its scope. It is such a simple way to add a small donation to an online purchase which, over time, adds up to make a big impact.

The Footprints Network is looking for more e-commerce business partners to integrate the Footprints mechanism into their shopping carts. If your business is interested in being involved, please contact Meg Hamilton, Corporate Relations Manager at Plan.

Business Benefits

Online customers are smart and they care about the ethics and values of the companies that they purchase from. Here’s how a business can benefit from integrating Footprints:

Improve your bottom line. Footprints has been shown to increase the online sales conversion on one partner site rate by nearly two per cent.

There is no financial outlay. The only cost to your business is man hours to integrate the program into your purchase path, which Footprints will help you do.

Connects with your customers. Establish a direct and meaningful connection between your customer, your business and the project. It enables you to maintain a dialogue with customers long after the sale.

Positively position your brand. Customers who understand what your company stands for are more likely to generate positive word-of-mouth and return sales.

Improve employee attraction, retention & motivation. Give your staff something to be proud of.

It is a ready-made Corporate Social Responsibility program. Your business will be helping raise vital funds for Plan projects and as a result engage your customers in your CSR efforts.

And, it’s simply a good thing for your business to do. As a result your business could:

Help provide food aid to those whose lives are at risk due to the severe lack of food in Zimbabwe
Deliver sustainable community-managed water and sanitation services and health/ hygiene education to children in Timor-Leste.