Food crisis in West Africa
Millions of children and their families in West and Central Africa face a growing humanitarian disaster as a food crisis intensifies across the region.
Find out moreCause Related Marketing
Cause Related Marketing (CRM) is a powerful strategy for linking your product or service to our cause in order to:
- enhance your company's image;
- differentiate your product;
- increase both sales and revenue; and
- generate valuable revenue to support Plan's work.
Plan will work with you to develop a CRM program that will help make a difference to your business.
If, by purchasing a particular brand, a consumer can support a cause he or she believes in, that brand wins a crucial advantage.
"Price and quality being equal, 77% of Australian consumers would prefer to purchase a product or service associated with a cause."
Heart & Sold, Cavill+Co/ Worthington Di Marzio, Sep 2001
