These holidays... give a gift of hope
With a real project gift from Plan you are giving hope to the children and families whose lives are being threatened in communities throughout East Africa.
Find out moreCause Related Marketing
Cause Related Marketing (CRM) is a powerful strategy for linking your product or service to our cause in order to:
- enhance your company's image;
- differentiate your product;
- increase both sales and revenue; and
- generate valuable revenue to support Plan's work.
Plan will work with you to develop a CRM program that will help make a difference to your business.
If, by purchasing a particular brand, a consumer can support a cause he or she believes in, that brand wins a crucial advantage.
"Price and quality being equal, 77% of Australian consumers would prefer to purchase a product or service associated with a cause."
Heart & Sold, Cavill+Co/ Worthington Di Marzio, Sep 2001
