Cause Related Marketing

Cause Related Marketing (CRM) is a powerful strategy for linking your product or service to our cause in order to:

• enhance your company's image;
• differentiate your product;
• increase both sales and revenue; and
• generate valuable revenue to support Plan's work.

Plan will work with you to develop a CRM program that will help make a difference to your business.

Kenzo's Gift of Love From March to May 2008, Kenzo donated $10 to Plan's Early Childhood projects in India for every KenzoAmour Indian Holi purchased at www.KenzoStore.com.au.

If, by purchasing a particular brand, a consumer can support a cause he or she believes in, that brand wins a crucial advantage.

"Price and quality being equal, 77% of Australian consumers would prefer to purchase a product or service associated with a cause."
Heart & Sold, Cavill+Co/ Worthington Di Marzio, Sep 2001